There, we'll give you all the details of how we test for firmness, comfort, breathability, motion isolation, and so much more. You'll find a complete account of our testing process on our research methodology page. So much so, actually, that it deserves its very own page. That's why we take our testing process to the next level. We firmly believe that lying down on a mattress for a few minutes isn't enough to determine whether or not it's actually right for you. Testing a mattress can be quite a process. Occasionally, we'll also test a product in different markets.īut, how exactly do we approach the testing process? How we do the actual testing We often also ask our content writers to test so they can elaborate with first-hand experience, and we'll bounce findings with our team of sleep experts. The most important indicator of a good mattress is whether or not it's comfortable and supportive.īut much of this can be subjective, which is why we work with a couple of testers who meet various criteria. Sleeping experience (which includes comfort, firmness, support, temperature, motion transfer, mattress suitability, and more).We consider all factors impacting the customer, including: Testing mattresses is about much more than just sleeping on them. If we don't have a direct relationship with a brand but want to test a product we deem interesting or important, we'll purchase it anonymously for review purposes.īy using this two-pronged approach, we can test a wide range of products.īut what do we deem important for the testing process? Our commitment, after all, is to you, our readers, and we provide fair and accurate reviews. Often, these brands and retailers will send us their products free of charge.īut, this does not mean we'll offer them favourable reviews, and we do not get paid to recommend certain products. We have affiliate partnerships with all the key players in the UK, including DreamCloud, Emma Sleep, Eve Sleep, Nectar, Otty, Panda London, and Simba Sleep, as well as a few of the major bed and bedding retailers. So once we've decided on products worth testing, how do we get them? How we get the products we test Has any new sleep research been announced that could be interesting?īy keeping a close eye on the market, products, and research in the UK and beyond, we can write the best - and most interesting - articles for you.Which products have we found that make our sleep more comfortable?.What are the latest trends in the sleep world in the UK, USA, and beyond?.Have market leaders brought out any new products recently?.That's why our first step is market research. While we work closely with market-leading brands, we can't test - or write about - every product on the market. Let's take a closer look at our testing process, from bright idea to finished review. Mattress reviews require in-depth work, and we do our utmost to get the best reviews out there.Īnd how do we even choose the products we end up testing?
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